According to ISB News, one of Poland’s largest supermarket stores, Biedronka sold 830m PLN (€186m EUR) of Polish products during its first week of a campaign loosely translated to ‘Buy Polish’.
The largest single day of trading registered 150m PLN (€33.66m) of sales for ‘Polish’ products either belonging to Polish brands, or items produced, processed, or packaged in Poland. There is a certain irony Biedronka’s campaign given the chain of no-frills supermarket is owned by the Portuguese group Jeronimo Martins (JM).
At the end of June 2020, Biedronka operated over 3,030 outlets across Poland. In its 2019 annual report JM showed annual revenues for Biedronka reaching €12.6b with EBITDA of €0.92b.
For comparison, Coles supermarkets in Australia operated 821 outlets, achieved €19.06b revenues, and generated an EBIT of €0.73b in 2019.
Original article (in Polish): https://www.money.pl/gielda/biedronka-sprzedaz-w-akcji-wspierania-polskich-produktow-830-mln-zl-w-tydzien-6550104406447745a.html